Digital marketing is the use of digital channels to reach and engage with customers. It includes a huge range of activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, & content marketing.
Digital marketing can be an extremely effective way to reach a huge audience and generate leads and sales. It is also a very cost-effective way to market your business, as you only pay for the results you get.
If you are new to digital marketing, there are a few things you need to do to get started. First, you need to create a website or blog. This will be your home base for all of your digital marketing activities. Second, you need to choose the right digital marketing channels for your business. Third, you need to create content that is relevant and interesting to your target audience. Fourth, you need to measure your results and adjust your strategy as needed.
Digital Marketing Course Fees
The cost of digital marketing courses in India varies depending on the duration, type, and institution offering the course.
Online courses are typically the most affordable option, with prices ranging from INR 5,000 to INR 50,000.
In-person courses are typically more expensive, with prices ranging from INR 10,000 to INR 100,000.
Certification courses are the most expensive option, with prices ranging from INR 20,000 to INR 200,000.
Top Digital Marketing Training Institutes
Here are some of the top digital marketing training institutes in India:
Cinemac Animation Delhi: Cinemac Animation Delhi is one of the leading digital marketing institutions in Delhi NCR wth 100% placement assistance.
One of India’s top institutions for digital marketing is IIDE. A 6-month diploma programme and a 1-year postgraduate diploma programme are among the courses it provides. The institute offers training that is applicable to the industry and has a competent faculty.
MICA is another leading digital marketing institute in India. It offers a 1-year postgraduate diploma course in digital marketing. The institute has a strong faculty and offers industry-relevant training.
IMC is a digital marketing training institute that offers a 6-month diploma course in digital marketing. The institute has a strong faculty and offers industry-relevant training.
IIM Bangalore is a business school that offers a 1-year postgraduate diploma course in digital marketing. The institute has a strong faculty and offers industry-relevant training.
Digital Marketing Course Syllabus
Here is a sample digital marketing course syllabus:
Module 1: Introduction to Digital Marketing
What is digital marketing?
The different types of digital marketing
The benefits of digital marketing
The challenges of digital marketing
Module 2: Search Engine Optimization (SEO)
What is SEO?
- The different factors that affect SEO
- How to improve your website’s SEO
- How to track your SEO results
Module 3: Pay-per-click (PPC) Advertising
What is PPC advertising?
- The different types of PPC advertising
- How to create a PPC campaign
- How to track your PPC results
Module 4: Social Media Marketing
- What is social media marketing?
- The different social media platforms
- How to create social media content
- How to measure your social media results
Module 5: Content Marketing
What is content marketing?
- The different types of content marketing
- How to create effective content
- How to distribute your content
- How to measure your content marketing results
Module 6: Email Marketing
What is email marketing?
- How to create an email list
- How to write effective email campaigns
- How to track your email marketing results
Module 7: Analytics and Reporting
- How to track your digital marketing results
- How to use analytics to improve your digital marketing campaigns
- How to create reports for your clients or boss
Module 8: Careers in Digital Marketing
- The different careers in digital marketing
- How to get a job in digital marketing
- How to advance your career in digital marketing
Here are some of the most popular digital marketing channels:
Search engine optimization (SEO): SEO is the procedure of improving a website’s ranking in search engine results pages (SERPs). This can be done by optimizing the website’s content, structure, and code.
Pay-per-click (PPC) advertising: PPC advertising is a form of online advertising where businesses pay every time somebody clicks on their ad. This can be a very effective mode to reach a targeted audience.
Social media marketing: Social media marketing is the use of social media platforms to reach and engage with consumers. This can be done by creating and sharing content, running social media ads, and engaging with users in conversations.
Email marketing: Email marketing is the procedure of sending email messages to a list of subscribers. This can be a very effective manner to stay in touch with customers and promote fresh products or services.
Digital Marketing Course Duration
The length of a digital marketing course varies based on the course level. The three-month curriculum is the first step in the basic course. The advanced classes may last for six months. A few courses are intended for those who wish to specialize in digital marketing. These courses last eight to twelve months, and the focus is on digital marketing.
What’s the Eligibility For Digital Marketing Course?
Here are the few eligibility requirements to take up the digital marketing course in a better way:
- The majority of digital marketing courses require graduation in any field from an accredited college or university in order to be eligible.
- Professionals and interns are also eligible for some of the special courses.
- There are also digital marketing courses for 12th & 10th standard candidates.