Digital Marketing Course Syllabus

Digital Marketing Syllabus

A thorough overview of the many facets of digital marketing is given in the syllabus for the course on digital marketing. Search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, mobile marketing, video marketing, analytics, and reporting are just a few of the subjects covered in the course.

The curriculum is meant to provide students with a comprehensive understanding of digital marketing as well as the knowledge and abilities they need to organize, carry out, and maximize successful campaigns. Anyone interested in learning digital marketing, including marketing professionals, business owners, and entrepreneurs, can benefit from this course, which can be tailored to meet the individual needs of the students.

Digital Marketing is a vast topic. However, Broad categories such as Search Engine Optimization (SEO), Email Marketing, Content Research and Web Analytics, Social Media Marketing, and Google Analytics can be used to categorize digital marketing. The fundamentals of SEO, web creation, content strategy, and Google Analytics are taught in all digital marketing courses, whether they are taken online or off.

Aside from the standard digital marketing subjects, courses like BBA and MBA digital marketing cover marketing, data analytics, and business communication. Current subjects such as Instagram marketing, the advantages of online strategy, Google traffic analysis, PPC, and more are covered in the updated curricula and Digital Marketing Syllabus. Digital Marketing books can aid candidates to understand the concepts of digital marketing in-depth and theoretically.

Digital Marketing Course Syllabus

Popular courses in digital marketing include short-term, certificate-granting professional diplomas, and free online courses that offer certificates. No matter what digital marketing course you go for; each digital marketing course syllabus will cover the following topics in brief or detail depending on duration and learning outcome.

Digital Marketing Topics Syllabus
Introduction to Digital Marketing What is digital marketing, what makes it unique from traditional marketing, and why is it still relevant today?
Search Engine Optimisation (SEO) Methods for enhancing any blog, website, or article for traffic and income production.
Social Media Marketing Connecting with the public using various social media platforms such as Facebook, Instagram, and Twitter & convert them to a call of action (purchase or form filling).
Search Engine Marketing Methods for making your website more noticeable in Google search results (SERP); Search engine marketing mostly revolves around paid search advertising (text-based ads that are visible on top of every search result).
Web Analytics Examining user behavior on a website by generating data on its conversion rates, referring websites, traffic sources, and page views.
E-Commerce Management Maintenance of an online product-listing website through product keyword research,  positive reviews, product pricing and customer retention.
Planning and Creating a Website How to use website analytics to track visitor behavior after creating a website using WordPress.
Email Marketing How to draft, create, and bulk-send product-based emails while making sure each one has a high open and conversion rate.
Content Strategy How to produce content that aligns with both your business objectives and the intent of the user.
Affiliate Marketing Generation of traffic via a third party (company/website). The 3rd party is paid a commission fees to drive traffic to your website.

Diploma in Digital Marketing Syllabus

The duration of a Diploma in Digital Marketing Course is typically 1 year. The courses are taught in two semesters over the course of a year. The following list includes the primary topics taught in a digital marketing diploma program.

Introduction to Digital Marketing SEO
Social Media Marketing Email Marketing
Content Marketing & Copywriting Affiliate Marketing
AdWords & PPC Google Analytics

BBA Digital Marketing Syllabus

The topics and ideas covered in the BBA Digital Marketing curriculum are primarily focused on general media, financial accounting, company communication, cost and management accounting, and digital marketing. The following list includes the main topics that are taught in a BBA digital marketing course. To check the comprehensive BBA digital marketing syllabus, download the BBA Digital Marketing Syllabus PDF.

Business Communication Economics
Financial Accounting Cost and Management Accounting
Content Marketing Marketing Management
Organizational Behavior Brand and Brand Positioning
Content Writing Social Media Marketing
Public Relation International Business Management
Cyber Security Digital Media Analytics

MBA Digital Marketing Syllabus

Digital marketing courses, including online analytics, e-commerce, business planning, social media marketing, and digital advertising, are covered semester-by-semester in a two-year MBA program. The following is a list of the main topics taught in an MBA course in digital marketing. To see the complete MBA digital marketing syllabus, download the MBA Digital Marketing Syllabus PDF.

Managerial Economics Marketing Management
Enterprises Analysis Financial Management
Accounting for Business Decisions Human Resource Management
Management Fundamentals Decision Science
Start-up and New Venture Management Sales and Distribution Management
Search Engine Marketing Mobile Marketing
Introduction to Digital Marketing and E-Commerce Web Analytics
Social Media Marketing Affiliate Marketing
Email Marketing Online Reputation Management
Digital Branding Content Marketing

Digital Marketing Subjects

Though the actual digital marketing course may have a different syllabus, all levels of such programs address certain vital digital marketing topics. The following are top digital marketing subjects or topics given blow:

  • Introduction to Digital Marketing
  • Introduction to CRM
  • Affiliate Marketing
  • Paid Ads Optimization Strategies
  • Social Media Marketing
  • Digital Marketing Project Management
  • Market Research & Niche Potential
  • SEO Optimization
  • Introduction to Web Analytics
  • Mobile Marketing
  • Email Marketing
  • Product Marketing (Facebook, Instagram, Google Ads)
  • Digital Marketing Budgeting, Planning & Forecast
  • Website Data Analytics
  • Neuro-Marketing Fundamentals
  • Competitor and Website Analysis
  • Content Creation, Management & Promotion

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Digital Marketing Books & Study Material

Books about digital marketing aid students in developing a thorough theoretical understanding of the subject. The majority of books about digital marketing are authored by professionals in the sector who share their knowledge and perspectives. See which books and study materials are the finest for digital marketing by looking through the table below.

Digital Marketing Books Author
Digital Marketing for Dummies Ryan Deiss & Russ Henneberry
Jab, Jab, Jab, Right Hook Gary Vaynerchuk
Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller
Digital Marketing Strategy: An Integrated Approach to Online Marketing Simon Kingsnorth
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less Joe Pulizzi
The Art of SEO: Mastering Search Engine Optimization Eric Enge, Jessie Stricchiola, Stephan Spencer
New Rules of Marketing and PR David Meerman Scott

SEO Syllabus

Digital marketing’s most crucial element or subtopic is search engine optimization. By definition, SEO refers to the methods and approaches used to maximize the amount of traffic and money that may be generated from any kind of article, page, website, or blog. Subtopics under SEO include keywords, Google AdWords, Google Analytics, on-page and off-page optimization, and Google AdWords. There are SEO courses available on almost every online platform that cover every topic in less than a week.

The major sub-topics covered under the SEO syllabus are:

What is SEO? History & Growth of SEO
On-page Optimization Off-page Optimization
Keywords Google Adwords

SEM Syllabus

A digital marketing tactic called search engine marketing (SEM) is used to make websites more visible in search engine results pages (SERPs). SEO, which modifies a website’s content and architecture to improve its standing in search engine results pages and boost calls to action, may be included within SEM. SEM covers various topics such as:

Introduction to SEM Campaign Creation
Google Adwords Ad Creation, Approval & Extensions
Site Targeting Keyword Targeting
CPC, CPA & CPM-based Accounts Demographic Targeting/ Bidding

Social Media Marketing Syllabus

One of the most crucial components of the digital marketing subtopics is social media marketing. Keeping up a strong social media presence is crucial because social media is said to drive the bulk of traffic. Social media marketing courses covering all the topics in less than a week are available on almost all online platforms.

The major sub-topics covered under the Social Media Marketing Syllabus are:

Definition of Social Media Marketing & Social Media Blogging
Social Networking Video Creation & Sharing
Use of Different Social Media Platforms Content Creation

Digital Marketing Syllabus FAQs

What subject is digital marketing?
The promotion and marketing of products online is the main emphasis of the field of digital marketing. It incorporates aspects of conventional marketing with an understanding of contemporary digital platforms and technologies.

How do I study digital marketing?
Here are some general ways people can learn digital marketing and their related costs:
Online Courses and Tutorials. …
Certification Programs. …
University or College Courses. …
Books and Self-Study Materials. …
Hands-on Experience.

What is the syllabus of SEO?
Our SEO Training faculty members offer comprehensive instruction to improve the foundational understanding of digital marketing through key ideas like website design, domain name registration, SEO fundamentals, keyword research, on-page and off-page optimization techniques, webmaster and search console operations.

Is digital marketing easy?
While learning digital marketing doesn’t have to be difficult, it does require patience, persistence, and time. You could first feel a little overwhelmed if you’re new to search engines, data analytics, or content management, especially if you’re learning digital marketing on your own.

Is digital marketing very difficult?
Digital marketing can be difficult, but how “hard” it is will rely on a number of variables, including your experience level, background, and the particular facets of the field you’re working in.

Digital Marketing Courses Overview: Admission Process, Institutes, Syllabus, Salary, Eligibility Criteria, Career

Digital marketing is the use of digital channels to reach and engage with customers. It includes a huge range of activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, & content marketing.

Digital marketing can be an extremely effective way to reach a huge audience and generate leads and sales. It is also a very cost-effective way to market your business, as you only pay for the results you get.

If you are new to digital marketing, there are a few things you need to do to get started. First, you need to create a website or blog. This will be your home base for all of your digital marketing activities. Second, you need to choose the right digital marketing channels for your business. Third, you need to create content that is relevant and interesting to your target audience. Fourth, you need to measure your results and adjust your strategy as needed.

Digital Marketing Course Fees

The cost of digital marketing courses in India varies depending on the duration, type, and institution offering the course.

Online courses are typically the most affordable option, with prices ranging from INR 5,000 to INR 50,000.

In-person courses are typically more expensive, with prices ranging from INR 10,000 to INR 100,000.

Certification courses are the most expensive option, with prices ranging from INR 20,000 to INR 200,000.

Top Digital Marketing Training Institutes

Here are some of the top digital marketing training institutes in India:

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One of India’s top institutions for digital marketing is IIDE. A 6-month diploma programme and a 1-year postgraduate diploma programme are among the courses it provides. The institute offers training that is applicable to the industry and has a competent faculty.

MICA is another leading digital marketing institute in India. It offers a 1-year postgraduate diploma course in digital marketing. The institute has a strong faculty and offers industry-relevant training.

IMC is a digital marketing training institute that offers a 6-month diploma course in digital marketing. The institute has a strong faculty and offers industry-relevant training.

IIM Bangalore is a business school that offers a 1-year postgraduate diploma course in digital marketing. The institute has a strong faculty and offers industry-relevant training.

Digital Marketing Course Syllabus

Here is a sample digital marketing course syllabus:

Module 1: Introduction to Digital Marketing

What is digital marketing?

The different types of digital marketing

The benefits of digital marketing

The challenges of digital marketing

Module 2: Search Engine Optimization (SEO)

What is SEO?

  • The different factors that affect SEO
  • How to improve your website’s SEO
  • How to track your SEO results

Module 3: Pay-per-click (PPC) Advertising

What is PPC advertising?

  • The different types of PPC advertising
  • How to create a PPC campaign
  • How to track your PPC results

Module 4: Social Media Marketing

  • What is social media marketing?
  • The different social media platforms
  • How to create social media content
  • How to measure your social media results

Module 5: Content Marketing

What is content marketing?

  • The different types of content marketing
  • How to create effective content
  • How to distribute your content
  • How to measure your content marketing results

Module 6: Email Marketing

What is email marketing?

  • How to create an email list
  • How to write effective email campaigns
  • How to track your email marketing results

Module 7: Analytics and Reporting

  • How to track your digital marketing results
  • How to use analytics to improve your digital marketing campaigns
  • How to create reports for your clients or boss

Module 8: Careers in Digital Marketing

  • The different careers in digital marketing
  • How to get a job in digital marketing
  • How to advance your career in digital marketing

Here are some of the most popular digital marketing channels:

Search engine optimization (SEO): SEO is the procedure of improving a website’s ranking in search engine results pages (SERPs). This can be done by optimizing the website’s content, structure, and code.

Pay-per-click (PPC) advertising: PPC advertising is a form of online advertising where businesses pay every time somebody clicks on their ad. This can be a very effective mode to reach a targeted audience.

Social media marketing: Social media marketing is the use of social media platforms to reach and engage with consumers. This can be done by creating and sharing content, running social media ads, and engaging with users in conversations.

Email marketing: Email marketing is the procedure of sending email messages to a list of subscribers. This can be a very effective manner to stay in touch with customers and promote fresh products or services.

Digital Marketing Course Duration

The length of a digital marketing course varies based on the course level. The three-month curriculum is the first step in the basic course. The advanced classes may last for six months. A few courses are intended for those who wish to specialize in digital marketing. These courses last eight to twelve months, and the focus is on digital marketing.

What’s the Eligibility For Digital Marketing Course?

Here are the few eligibility requirements to take up the digital marketing course in a better way:

  • The majority of digital marketing courses require graduation in any field from an accredited college or university in order to be eligible.
  • Professionals and interns are also eligible for some of the special courses.
  • There are also digital marketing courses for 12th & 10th standard candidates.