A thorough overview of the many facets of digital marketing is given in the syllabus for the course on digital marketing. Search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, mobile marketing, video marketing, analytics, and reporting are just a few of the subjects covered in the course.
The curriculum is meant to provide students with a comprehensive understanding of digital marketing as well as the knowledge and abilities they need to organize, carry out, and maximize successful campaigns. Anyone interested in learning digital marketing, including marketing professionals, business owners, and entrepreneurs, can benefit from this course, which can be tailored to meet the individual needs of the students.
Digital Marketing is a vast topic. However, Broad categories such as Search Engine Optimization (SEO), Email Marketing, Content Research and Web Analytics, Social Media Marketing, and Google Analytics can be used to categorize digital marketing. The fundamentals of SEO, web creation, content strategy, and Google Analytics are taught in all digital marketing courses, whether they are taken online or off.
Aside from the standard digital marketing subjects, courses like BBA and MBA digital marketing cover marketing, data analytics, and business communication. Current subjects such as Instagram marketing, the advantages of online strategy, Google traffic analysis, PPC, and more are covered in the updated curricula and Digital Marketing Syllabus. Digital Marketing books can aid candidates to understand the concepts of digital marketing in-depth and theoretically.
Digital Marketing Course Syllabus
Popular courses in digital marketing include short-term, certificate-granting professional diplomas, and free online courses that offer certificates. No matter what digital marketing course you go for; each digital marketing course syllabus will cover the following topics in brief or detail depending on duration and learning outcome.
| Digital Marketing Topics | Syllabus |
| Introduction to Digital Marketing | What is digital marketing, what makes it unique from traditional marketing, and why is it still relevant today? |
| Search Engine Optimisation (SEO) | Methods for enhancing any blog, website, or article for traffic and income production. |
| Social Media Marketing | Connecting with the public using various social media platforms such as Facebook, Instagram, and Twitter & convert them to a call of action (purchase or form filling). |
| Search Engine Marketing | Methods for making your website more noticeable in Google search results (SERP); Search engine marketing mostly revolves around paid search advertising (text-based ads that are visible on top of every search result). |
| Web Analytics | Examining user behavior on a website by generating data on its conversion rates, referring websites, traffic sources, and page views. |
| E-Commerce Management | Maintenance of an online product-listing website through product keyword research, positive reviews, product pricing and customer retention. |
| Planning and Creating a Website | How to use website analytics to track visitor behavior after creating a website using WordPress. |
| Email Marketing | How to draft, create, and bulk-send product-based emails while making sure each one has a high open and conversion rate. |
| Content Strategy | How to produce content that aligns with both your business objectives and the intent of the user. |
| Affiliate Marketing | Generation of traffic via a third party (company/website). The 3rd party is paid a commission fees to drive traffic to your website. |
Diploma in Digital Marketing Syllabus
The duration of a Diploma in Digital Marketing Course is typically 1 year. The courses are taught in two semesters over the course of a year. The following list includes the primary topics taught in a digital marketing diploma program.
| Introduction to Digital Marketing | SEO |
| Social Media Marketing | Email Marketing |
| Content Marketing & Copywriting | Affiliate Marketing |
| AdWords & PPC | Google Analytics |
BBA Digital Marketing Syllabus
The topics and ideas covered in the BBA Digital Marketing curriculum are primarily focused on general media, financial accounting, company communication, cost and management accounting, and digital marketing. The following list includes the main topics that are taught in a BBA digital marketing course. To check the comprehensive BBA digital marketing syllabus, download the BBA Digital Marketing Syllabus PDF.
| Business Communication | Economics |
| Financial Accounting | Cost and Management Accounting |
| Content Marketing | Marketing Management |
| Organizational Behavior | Brand and Brand Positioning |
| Content Writing | Social Media Marketing |
| Public Relation | International Business Management |
| Cyber Security | Digital Media Analytics |
MBA Digital Marketing Syllabus
Digital marketing courses, including online analytics, e-commerce, business planning, social media marketing, and digital advertising, are covered semester-by-semester in a two-year MBA program. The following is a list of the main topics taught in an MBA course in digital marketing. To see the complete MBA digital marketing syllabus, download the MBA Digital Marketing Syllabus PDF.
| Managerial Economics | Marketing Management |
| Enterprises Analysis | Financial Management |
| Accounting for Business Decisions | Human Resource Management |
| Management Fundamentals | Decision Science |
| Start-up and New Venture Management | Sales and Distribution Management |
| Search Engine Marketing | Mobile Marketing |
| Introduction to Digital Marketing and E-Commerce | Web Analytics |
| Social Media Marketing | Affiliate Marketing |
| Email Marketing | Online Reputation Management |
| Digital Branding | Content Marketing |
Digital Marketing Subjects
Though the actual digital marketing course may have a different syllabus, all levels of such programs address certain vital digital marketing topics. The following are top digital marketing subjects or topics given blow:
- Introduction to Digital Marketing
- Introduction to CRM
- Affiliate Marketing
- Paid Ads Optimization Strategies
- Social Media Marketing
- Digital Marketing Project Management
- Market Research & Niche Potential
- SEO Optimization
- Introduction to Web Analytics
- Mobile Marketing
- Email Marketing
- Product Marketing (Facebook, Instagram, Google Ads)
- Digital Marketing Budgeting, Planning & Forecast
- Website Data Analytics
- Neuro-Marketing Fundamentals
- Competitor and Website Analysis
- Content Creation, Management & Promotion
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Digital Marketing Books & Study Material
Books about digital marketing aid students in developing a thorough theoretical understanding of the subject. The majority of books about digital marketing are authored by professionals in the sector who share their knowledge and perspectives. See which books and study materials are the finest for digital marketing by looking through the table below.
| Digital Marketing Books | Author |
|---|---|
| Digital Marketing for Dummies | Ryan Deiss & Russ Henneberry |
| Jab, Jab, Jab, Right Hook | Gary Vaynerchuk |
| Building a StoryBrand: Clarify Your Message So Customers Will Listen | Donald Miller |
| Digital Marketing Strategy: An Integrated Approach to Online Marketing | Simon Kingsnorth |
| Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less | Joe Pulizzi |
| The Art of SEO: Mastering Search Engine Optimization | Eric Enge, Jessie Stricchiola, Stephan Spencer |
| New Rules of Marketing and PR | David Meerman Scott |
SEO Syllabus
Digital marketing’s most crucial element or subtopic is search engine optimization. By definition, SEO refers to the methods and approaches used to maximize the amount of traffic and money that may be generated from any kind of article, page, website, or blog. Subtopics under SEO include keywords, Google AdWords, Google Analytics, on-page and off-page optimization, and Google AdWords. There are SEO courses available on almost every online platform that cover every topic in less than a week.
The major sub-topics covered under the SEO syllabus are:
| What is SEO? | History & Growth of SEO |
| On-page Optimization | Off-page Optimization |
| Keywords | Google Adwords |
SEM Syllabus
A digital marketing tactic called search engine marketing (SEM) is used to make websites more visible in search engine results pages (SERPs). SEO, which modifies a website’s content and architecture to improve its standing in search engine results pages and boost calls to action, may be included within SEM. SEM covers various topics such as:
| Introduction to SEM | Campaign Creation |
| Google Adwords | Ad Creation, Approval & Extensions |
| Site Targeting | Keyword Targeting |
| CPC, CPA & CPM-based Accounts | Demographic Targeting/ Bidding |
Social Media Marketing Syllabus
One of the most crucial components of the digital marketing subtopics is social media marketing. Keeping up a strong social media presence is crucial because social media is said to drive the bulk of traffic. Social media marketing courses covering all the topics in less than a week are available on almost all online platforms.
The major sub-topics covered under the Social Media Marketing Syllabus are:
| Definition of Social Media Marketing & Social Media | Blogging |
| Social Networking | Video Creation & Sharing |
| Use of Different Social Media Platforms | Content Creation |
Email Marketing Syllabus
Email marketing means marketing channel. It is a strategy that helps businesses engage with customers, nurture leads, and increase conversions through email. It can also be defined as the right to send commercial messages via email. Email marketing guidelines cover the following topics:
| Importance of Email Marketing | Email-Marketing Platforms |
| Creating & Tracking e-Mailers | Open Rates & CTR of e-Mailers |
| Create Forms | Create Opt-in Lists |
Digital Marketing Syllabus FAQs
What subject is digital marketing?
The promotion and marketing of products online is the main emphasis of the field of digital marketing. It incorporates aspects of conventional marketing with an understanding of contemporary digital platforms and technologies.
How do I study digital marketing?
Here are some general ways people can learn digital marketing and their related costs:
Online Courses and Tutorials. …
Certification Programs. …
University or College Courses. …
Books and Self-Study Materials. …
Hands-on Experience.
What is the syllabus of SEO?
Our SEO Training faculty members offer comprehensive instruction to improve the foundational understanding of digital marketing through key ideas like website design, domain name registration, SEO fundamentals, keyword research, on-page and off-page optimization techniques, webmaster and search console operations.
Is digital marketing easy?
While learning digital marketing doesn’t have to be difficult, it does require patience, persistence, and time. You could first feel a little overwhelmed if you’re new to search engines, data analytics, or content management, especially if you’re learning digital marketing on your own.
Is digital marketing very difficult?
Digital marketing can be difficult, but how “hard” it is will rely on a number of variables, including your experience level, background, and the particular facets of the field you’re working in.