Digital marketing is a quickly growing field, and there are many different career paths available. If you’re interested in a career in digital marketing, there are a few things you can do to prepare.
First, you will need to learn the basics of digital marketing. There are many online courses and tutorials available, and you can also find books and articles on the subject. Once you have a good understanding of the basics, you can start to specialize in a particular area of digital marketing.
Some popular areas of specialization include:
Search engine optimization (SEO): SEO is the procedure of improving a website’s ranking in search engine results pages (SERPs).
Pay-per-click (PPC) advertising: PPC advertising is a form of online advertising where businesses pay each time someone clicks on their ads.
Social media marketing: Social media marketing is the use of social media platforms to reach and engage with customers.
Content marketing: Content marketing is the creation and distribution of valuable, relevant, and constant content to attract and recall a clearly defined audience — and, ultimately, to drive profitable client action.
Once you have selected a specialization, you can start to look for jobs in that field. There are many different types of jobs available in digital marketing, so you are sure to find one that’s a good fit for your skills and interests.
Here are some of the most common jobs in digital marketing:
Digital marketing manager: A digital marketing manager is responsible for overseeing all aspects of a company’s digital marketing efforts. This includes developing and executing marketing campaigns, managing budgets, and tracking results.
Content marketing manager: A content marketing manager is responsible for creating and managing all of a company’s content, including blog posts, articles, social media posts, and more.
Social media manager: A social media manager is responsible for managing a company’s social media presence. This contains creating and scheduling posts, engaging with followers, and measuring results.
SEO specialist: An SEO specialist is responsible for improving a website’s ranking in search engine results pages (SERPs). This can be done by optimizing the website’s content, structure, and code.
PPC specialist: A PPC specialist is responsible for running pay-per-click (PPC) advertising campaigns. This involves creating and managing ad campaigns, tracking results, and optimizing campaigns for maximum efficiency.
These are just a few of the numerous different jobs available in digital marketing. With a strong foundation in digital marketing, you can find a job that fits your interests and skills.
In addition to the jobs listed above, there are numerous other opportunities available in digital marketing. For example, you might work as a freelance digital marketer, or you could start your own digital marketing agency.
The possibilities are endless! If you’re interested in a career in digital marketing, there’s no time like the present to start your journey.
Here are some tips for advancing your career in digital marketing:
Stay up-to-date on the latest trends: The digital marketing landscape is constantly changing, so it’s important to stay up-to-date on the latest trends. You can do this by reading industry publications, attending conferences, and taking online courses.
Build your portfolio: A strong portfolio is essential for any digital marketer. Make sure to include examples of your best work, such as blog posts, social media campaigns, and website designs.
Network with other digital marketers: Networking is a great way to learn new things and find new opportunities. Attend industry events, connect with other digital marketers on social media, and join online communities.
Get certified: There are lots of digital marketing certifications available. Getting certified can show potential employers that you have the skills and knowledge they’re looking for.
By following these tips, you can advance your career in digital marketing and achieve your professional goals.
Top Colleges for Digital Marketing
The name of colleges and their average annual placements for Digital Marketing are given below in the table.
| Name of College/Institute | Average Annual Salary |
|---|---|
| IIM, Bangalore | INR 33.82 LPA |
| IIM, Calcutta | INR 34.2 LPA |
| IIM, Lucknow | INR 30.7 LPA |
| IIM, Indore | INR 25.09 LPA |
| Symbiosis Institute of Business Management | INR 23.06 LPA |
| XLRI Xavier School Of Management | INR 30.73 LPA |
| Chandigarh University | INR 9.5 LPA |
| Lovely Professional University, Jalandhar | INR 9.54 LPA |
| IMT, Ghaziabad | INR 17.35 LPA |
| ITM Business School, Mumbai | INR 8 LPA |
Average Salaries Based on Job Positions
The table below mentions the average annual salaries of Digital Marketing professionals:
| Job Position | Average Annual Salary |
|---|---|
| Market Research Analyst | 3.3 lakh |
| PPC Search Manager | 5.5 lakh |
| Social Media Manager | 3.4 lakh |
| SEO Manager/ Professional | 5.5 lakh |
| Email Marketer | 4.2 lakh |
| Conversion Rate Optimiser | 5.4 lakh |
| Digital Marketing Consultant | 7.5 lakh |
| Content Marketer/Manager | 5.2 lakh |
Top Recruiters for Digital Marketing Graduates
Employing digital marketing specialists has become necessary for businesses due to the increasing usage of the internet and the requirement for online product and service marketing. Several companies that engage in college placements with digital marketing students include:
- Sapient Razorfish
- iStrat
- Pinstorm
- BBC Webwise
- Ogilvy Public Relations Worldwide
- GroupM India (MEC, Mindshare, Mediacom, Maxus)
- Interactive Avenues
- AdGlobal360
Conclusion
A career in digital marketing is a great option for anybody who is interested in working in a fast-paced, ever-changing field. With a strong foundation in digital marketing, you can find a job that fits your interests and skills. And, with the right amount of hard work and dedication, you can advance your career and achieve your professional goals.
Career after Digital Marketing FAQs
Can I get job after digital marketing?
Jobs for digital marketing specialists can be found in a variety of sectors, including digital media, public relations, and advertising.
Digital strategists, content producers, analytics specialists, and digital media managers are examples of digital marketing professionals.
What jobs can you get from digital marketing?
What are the top digital marketing jobs right now?
Content strategist. …
Email marketer. …
SEO specialist. …
Digital marketing manager. …
Social media manager. …
Data analyst or digital marketing analyst. …
Content creators. …
UX designer.
Is digital marketing a good career?
There are several benefits to working in digital marketing, including flexible scheduling, high incomes, and adaptable roles.
However, there are several disadvantages, so this may not be the best industry for everyone. A career in digital marketing may be a good fit for you if you’re creative and appreciate marketing and technology.
Is digital marketing a future proof career?
The world of digital marketing is always changing. People are drawn to this profession since various platforms are being launched. Candidates are being strongly influenced by the large array of salary-related discoverable possibilities, which is leading them to select it as a career option.
