The Impact of Color Theory in Graphic Design

Are you looking to become a skill-oriented graphic designer? If yes, then surely you need to learn several designing skills to become a high-paying professional ahead. One of the imperative skills that you must learn to become a result-oriented graphic designer is the complete knowledge of color theory.

You might be a little surprised to read the term, “color theory”. And might be curious to know what’s this all about. Here, in this blog, you will get to know imperative details related to color theory in graphic design. Also, get to know how color theory is one of the most important skills that a graphic designer must possess and utilize in the practical setting.

So, without any further ado, let’s get started on the same.

What is meant by color theory in graphic design?

Color theory is simply the rules and regulations or you can say guidelines that a professional graphic designer has to follow. It is best used while adding a particular choice of shade to any design for branding and marketing purposes.

As you already know, color has an integral role to play in the life of every single individual. Life without colors is dull and unimaginable. And every single color has the capacity to evoke a different set of emotions and behavior among people. That’s the reason, every single individual has a favorite color in life which they closely resemble and add their emotions to the same.

The world, people, ecosystem, and overall surroundings are full of a diverse range of colors. Each shade has a different characteristic and emotion attached to the same. In a similar fashion, the wheel of color has different shades attached to it. And as per the color theory, a graphic designer must be having a thorough understanding of each color and the emotion that it resembles in the eyes of onlookers around.

Color theory as per different color options

In this part of the blog, you will get to know how different sets of colors have different moods or emotions attached. And a graphic designer must be aware of such characteristics to best follow the color theory while designing engaging and intuitive graphics.

1.  Color theory as per red shade: Red is definitely one of the significantly used shades in graphic designing while creating instant attention-grabbing designs. The shade impersonates the characteristic of passion, attention, anger, danger, and excitement. In a way, the red shade evokes instant reaction and action on the same. It’s a warm shade that is widely used in creating warning signs and stop designs. Specifically in the digital marketing and designing spectrum, it is used in creating CTA buttons and banners to evoke instant attention.

2. Color theory as per green shade: As opposed to the red color significance mentioned above, green denotes more calmness, a soothing, and fresh set of nature. As you already know, green shade is best associated with the environment, nature, and all the organic things around. Especially for creating fitness, health, and ecosystem-related designs, green is the primary shade that graphic designers select firsthand.

3.  Color theory as per yellow shade: Yellow is also a warm shade but has another significant emotion of youthfulness and a new sense of bright energy. It is best associated with attention-grabbing emojis, smiley faces, and sunshine. Majorly for evoking the interest of small children and teenagers, yellow is the best shade to choose from. It is also associated with something bright and cheerful in nature.

4.  Color theory as per orange shade: If you have to choose the best shade between the combination of red and yellow, then definitely is going to be orange. And it certainly covers the emotions of both red and yellow shades. With that means, the orange color evokes the emotion associated with cheerfulness, confidence, warmth, and more. It’s also a shade that signifies friendship and something of uplifting nature. The color has an instant energy creation characteristic.

5.  Color theory as per black shade: If you think black is also a color, then it’s not. It’s a neutral shade that is often used in designing diverse marketing collaterals. It’s a vibrant shade that certainly evokes instant attention when used in the right place. The shade is also synonymous with a sense of charm, elegance, a sophisticated attitude, and more.

Concluding Thoughts

In a nutshell, color theory is an important component of graphic design. It is important for a graphic designer to follow the guidelines and rules of color theory while designing any pattern, layout, and more. For allowing colors to evoke a particular set of emotions, it is imperative to know the inside details of color theory at its best. Therefore, become a highly skilled graphic designer with having sound knowledge of color theory and other relevant skills.